AmBank and Maxis have entered into a strategic partnership in effort to help grow small and medium-sized enterprises (SMEs) in Malaysia. Working together to create a roadmap of digital solutions, this partnership enables easy access solutions for SMEs financial and technology needs, through a one-stop hub. These solutions created will also provide a faster, more seamless experience with Maxis' "Always On" connectivity and via a single touch point. Overall, SMEs can expect better digital customer experience and value from these joint offers.
With a shared vision of ‘Insights as a Service’, both teams are also exploring opportunities to innovate and harness the power of data-driven insights collected via digital solutions to provide personalized offers to SMEs and aid them in fulfilling their customer needs, while simplifying the SME account opening process through a seamless joint digital registration process in the future.
AmBank has continuously invested in its SME business as a key strategic pillar of the group. In FY2019, total loans extended to SMEs grew 21.2% YoY to RM20.2 billion and comprises 19.7% of its total loan base. It has in the past forged strategic partnerships with key parties such as Credit Guarantee Corporation Malaysia Berhad (CGC) to expand its offerings and will continue on its strategic agenda to innovate and diversify revenue streams, creating sustainable market spaces with digital at the heart of its businesses. AmBank will continue to invest in growing its capabilities in the SME space, capitalising on the network and platform created from AmBank BizRACE, helping to connect SMEs while simplifying the way businesses can be on-boarded to access a range of ecosystem needs through AmBank and our partners.
Maxis' converged offerings of innovative solutions are built around an "Always On" proposition. For businesses of all sizes across key segments including retail, logistics, F&B, manufacturing and government, its goal is to help them succeed by simplifying and improving the way they work through end-to-end solutions - from mobile and superfast fibre broadband to eCommerce and IoT - backed by its industry-leading network that ensures an unrestricted and worry-free experience which can be enjoyed "as a service".